For 2024, bmw wanted to focus on their biggest, baddest adventure bikes: the gs line. This campaign was created to show off their capabilities, looks, and attitude. I art directed, helped write, and overall was a large part of the concepting for all these assets.
I concepted this content idea to promote BMW's new electric ce 04
problem: No one thinks electric scooters are cool.
solution: put pro bmw motorrad racer nate kern on one.
